Paid Search Marketing comprises of setting a monthly budget for marketing within search and social engines like Google, Facebook, Yahoo, Twitter and Bing. With Paid Search Marketing you will be able to target different personas by specific industry, demographic, behavior, life events, interest, family size and net worth.
The diagnoses for troubled and costly ads are usually not as complex as you might suspect. Marketers overspend when they:
- Target way too broadly
- Don’t implement custom audiences
- Don’t have a base retargeting strategy
- Don’t test